Bad Backlinks: Can They Hurt Your Site?
I am sure you have heard the “bad links to a blog hurts its search engine ranking position” phrase, once or twice. As you know link building is one of the most important parts of a good SEO (Search Engine Optimization) campaign. A good link building campaign increases your blog’s ranking position, allowing it to receive tons of search engine traffic.
It’s obvious that a backlink from a high quality authority site that is also related to the topic of your blog have much more weight when it comes to SEO. But how about links coming from non relevant low ranking sites? Do “bad links”, as they are called, help or hurt your site’s ranking?…
If you would have asked this question before the big Penguin update, I would have (along with most other bloggers) said no, bad backlinks will not hurt your site in any way, because if that were true, your competitors could knock you out by simply buying a gig on Fiverr.
Post Penguin – Welcome to negative SEO!
That was then, pre Penguin and pre negative SEO. Unfortunately, Google has made it possible for people to do just that – use negative SEO to hurt their competitor’s ranking. So, now, bad backlinks will hurt your site when it comes to its ranking
Now, having said that, it is important to remember that you can’t just bring any site down with a few thousands low quality links. The more quality links your site has, the harder it would be for someone to bring your site down with negative SEO.
So, the best thing you can do to minimize the effect of a negative SEO campaign on your site, and rank higher for your keywords, is to build as many quality backlinks as you can. Make your site’s link profile a strong, divers link profile. That is the only way you can protect yourself against low quality links built by others.